Disney Cinemagic
This TV Ident has being created for Disney Cinemagic therefore is specifically aimed at young children and allows the channel to identify itself to its prime audience. The ident has being created using CGI / motion graphics and is cartoon like. The ident open a static image of what appears to be a studio or storage or store room we see a camera chair and different props scatters across the room. Movement is quickly introduced as a what appears to be a white sparkling moving light passes through the room creating the effect of something magical as it changes the props into different objects and the setting changes into an under sea setting. A mickey mouse logo also appears on screen immediately allowing the audience to recognise and associate the channel with Disney as it is a famous recognisable symbol that provokes excitement. As the setting changes we also see a big difference in the lighting and colour going from Dull to bright as we see a a treasure chest surrounded by gold and bright coral colours. An old sunken wooden ships is also in shot this allows the image to loosely relate to different Disney films and fairy tales such as the Little Mermaid therefore the ident is a reflection as to what the audience can expect to be shown on this channel and who the channel is aimed at. The image is static although the coral is swaying slowly from side to side making the scene more realistic as it moves with the tide. Bright primary colour such as pinks, purples and blue's have being used to attract the attention of the viewer. The channel's logo (mickey mouse) shape is centre aligned being the main attraction onscreen with the name of the channel written across the logo. Motion graphics and CGI has being used throughout this ident as the original images has being created graphically on a computer and being manipulated to create the illusion of movement as the light passes through the room changing the dynamics and setting. CGi is introduced as it is all computer generated the 3D images using the art of stop motion animation as different images have been put together using frames per second to create a visually moving image we see this as the light passes through the room and props begin to change. As the background setting changes to under sea we see a difference in lighting due to color rendering most of the colours used are bright matte colours although the light appears bright and shiny creating an underwater effect also keeping with the magical theme appealing to children. The resolution used in the footage is very high quality as there are several different props and images that have being layed over the top of one another to create one image. As the ident is very powerful and bright the resolution would be best when viewed in High Definition.